Joanna Lawson

Joanna Lawson

Partner Development Manager, Phoenix

Joanna brings over thirteen years of experience managing global brands with strategic marketing through media, advertising and public relations. Leading successful marketing campaigns and initiatives on a local, national and international level, Joanna’s account management skills include partnering with companies to develop strategic positioning, creating successful campaigns that drive results and managing her partners’ brand voice across all channels of media including radio, television, print, the web and social media.

A BBA graduate of Parson's School of Design in Manhattan where she studied Strategic Design and Management, Joanna’s accounts span across multiple industries including home and garden, health and wellness, beauty, hospitality, non-profit organizations, professional services, publishing and real estate. Prior to joining the Rosie on the House team, she was an integral part of the sales team at PHOENIX and Phoenix Home & Garden magazines, the marketing and digital development teams at global health and beauty company, Forever Living Products International and the hospitality management team at Four Seasons Hotels and Resorts.

Immigrating from Poland with her parents before her first birthday, Joanna has lived in the Southwest for most of her life, growing up in Tucson and Las Vegas. She moved to Manhattan to attend Parson's and spent a two-year hiatus on the tiny island of Lana'i, Hawaii. She now resides in Scottsdale with her two boys, Mason and Liam. Joanna enjoys reading, golfing, hiking, traveling, photography, road trips, the outdoors and spending time with her family and friends.